You’re driving down Route 38, maybe just finished a lap around the Cherry Hill Mall, and you see it. That sleek, dark exterior where the old Grand Lux Cafe used to sit. It’s Eddie V’s Prime Seafood, and if you haven’t stepped inside yet, you might be carrying some assumptions. Most people think it’s just another high-end chain or a place where you only go if you’re wearing a suit.
Honestly? They’re wrong.
While it definitely leans into the "luxury" vibe, there is a pulse to this place that feels a bit more soulful than your average white-tablecloth establishment. It’s not just about the oysters or the $60 steaks. It’s about the fact that South Jersey finally has a spot that feels like a night out in Center City Philadelphia without the bridge toll or the nightmare of finding a parking spot.
The V Lounge: More Than Just a Waiting Area
Most people make a beeline for the dining room. Big mistake. The V Lounge is basically the heart of the whole operation. It’s got this mood—dim lighting, deep leather, and a glowing bar that makes everyone look about 20% more interesting.
The live music is the real kicker here. We’re talking jazz trios and local artists who actually know how to play. It isn’t background noise; it’s a performance. If you’re looking for a spot for a second date or just a place to feel like a grown-up for an hour, this is it.
- Happy Hour: They call it "Teasers and Tongs."
- The Vibe: High-energy but you can still hear yourself talk.
- The Drink: Try the Hope Diamond. It’s purple, it’s got a diamond-shaped ice cube, and it feels ridiculous in the best way possible.
What to Actually Order (and What to Skip)
Let's get into the food. You're at a place called "Prime Seafood," so you’d expect the fish to be good. It is. But the menu is a bit of a minefield if you don’t know what you’re doing.
The Chilean Sea Bass is the heavy hitter. It’s steamed Hong Kong style, which sounds fancy but basically means it’s incredibly buttery and light. If you want something a bit more aggressive, the Kung Pao Calamari is a crowd favorite for a reason. It’s crunchy, spicy, and frankly, a little addictive.
Wait, what about the steak?
Yes, they do "Prime" steaks. The Bone-In Ribeye is solid. However, if you’re a die-hard steak person, you might find yourself comparing it to The Capital Grille (which is literally right next door). Since both are owned by Darden, they share a similar supply chain. The difference at Eddie V's is the preparation—expect a bit more flair and perhaps a slightly more "nautical" seasoning profile on some of the cuts.
The Seafood Tower Reality Check
You see them on every Instagram feed: the massive towers of ice, crab, and shrimp. Are they impressive? Absolutely. Are they worth the $100+ price tag? That depends. If you’re with a group of four and you want to start the night with a "wow" moment, go for it. If it’s just two of you, you’re better off ordering a few specific appetizers like the Jumbo Lump Crab Cake. It’s almost entirely crab with very little filler, which is exactly how it should be.
Why Location Matters at the Cherry Hill Mall
The fact that this is attached to the mall is sort of a double-edged sword. On one hand, you have the convenience of valet parking (highly recommended) and the proximity to high-end shopping. On the other hand, it can feel a little "corporate" if you think about it too hard.
But here’s the thing: the Cherry Hill location at 2000 Route 38 was designed to be an escape. Once you walk through those heavy doors, the mall disappears. You aren't near a Nordstrom anymore; you’re in a dimly lit jazz club.
The staff here—kinda like the crew at the King of Prussia or Princeton locations—are trained to a high standard. They know the wine list. They know which oysters are the saltiest. It’s a level of service that’s becoming increasingly rare in South Jersey’s more casual dining scene.
A Few Realities About the Price Tag
Look, it’s expensive. You aren't getting out of here for under $100 a person if you’re doing the full experience. A side of Truffled Macaroni and Cheese (which you should order, by the way) is going to run you nearly $20.
But you’re paying for the theater. You’re paying for the guy playing the upright bass in the corner and the fact that your water glass will never be empty for more than thirty seconds.
- Lunch is a "Cheat Code": They recently started serving lunch on Fridays and weekends. It’s a great way to get the vibe without the $200 dinner bill.
- The Dress Code: They say "business casual," but you'll see everything from full suits to "nice" jeans. Just don't roll in wearing gym shorts and flip-flops; you'll feel out of place.
- Reservations: Essential. Especially on Friday and Saturday nights. This isn't a "walk-in and get a table" kind of joint, though you can usually snag a spot at the bar if you’re solo or a duo.
Actionable Insights for Your Visit
If you’re planning a night at Eddie V's in Cherry Hill, here is how to do it like a regular:
Start in the Lounge. Arrive 30 minutes before your reservation. Grab a seat near the musicians and order a cocktail. It sets the tone better than sitting immediately in a booth.
Share the Sides. The portions for things like the Au Gratin Cheddar Potatoes or the grilled asparagus are huge. One side is plenty for two people.
Ask for the "Off-Menu" Oysters. Sometimes they have a specific catch that isn't highlighted. The servers actually know their stuff, so ask what's the freshest that morning.
End with the Bananas Foster. They prepare it flambé style. It’s a bit of a cliché, but watching them light dessert on fire at your table is still a great way to end the night.
If you’re looking for a quiet, intimate spot for a secret conversation, this might be too loud for you. But if you want a night that feels like a "capital-E" Event, Eddie V's is currently the gold standard in the Cherry Hill area.