When Taylor Swift walked into Allegiant Stadium for Super Bowl LVIII, she wasn't just there to watch a football game. She was essentially walking a high-stakes runway that bridged the gap between the Eras Tour and the NFL. People were obsessing over the logistics of her flight from Tokyo, sure, but the second those hangar doors opened in Las Vegas, the conversation shifted entirely to the black-and-red ensemble she was sporting.
Honestly, the look was a masterclass in "high-low" styling. She mixed custom pieces worth thousands with a bomber jacket that most fans could actually afford. It was intentional. Every single thread had a purpose, mostly nodding to her boyfriend, Travis Kelce.
The Foundation: Dion Lee and Area
The core of her Super Bowl outfit was surprisingly edgy for Taylor. She skipped the oversized sweaters she’d been wearing all season and went for something a bit more "Reputation" coded.
She wore a Dion Lee Crochet Corset in black. It’s a structured, knit top that retails for about $720. It felt very Vegas—sleek, slightly revealing, but still sophisticated enough for a private suite.
To pair with the corset, she chose the Area Crystal Slit Jeans. These weren't your average Levi's. They featured massive cut-outs at the thighs lined with shimmering crystals. At $695, they were the perfect "look at me" piece for the most-watched television event of the year. They’ve since become a staple of "WAG" style, proving that Taylor really can move the needle on denim trends just by showing up in a stadium tunnel.
That Iconic Red Bomber Jacket
While the jeans were flashy, the jacket was the real hero for the Chiefs Kingdom. She arrived draped in a WEAR by Erin Andrews varsity bomber.
It featured:
- Red and white color blocking.
- The Kansas City Chiefs logo prominently displayed.
- The number "60" on the back, a tribute to the year the franchise was founded.
The best part? Unlike her custom jewelry, this jacket was relatively accessible at $130. It sold out almost instantly. Erin Andrews later talked about how seeing Taylor in her gear was a massive moment for her brand, which is exactly the kind of "Swift effect" small and female-led businesses pray for.
The $50,000 Jewelry Breakdown
If the clothes were the cake, the jewelry was the very expensive icing. Taylor didn't just wear "red gems"; she wore a curated collection of rubies and diamonds that totaled over $50,000.
- The "87" Varsity Pendant: This was the piece everyone zoomed in on. Designed by Stephanie Gottlieb, it was a 14k yellow gold necklace with a large "87" pendant encrusted with diamonds. It costs roughly $4,250.
- The Diamond Tennis Choker: Also by Stephanie Gottlieb, this rose gold choker added another $7,500 to the tab.
- The Ruby Collection: She layered on several pieces from Shay Jewelry. This included a Ruby Stretch Bracelet (valued at nearly $20,000) and an eternity band.
- The Retrouvai Ring: A yellow gold and ruby ring that she’s been spotted in at several games.
- The Heart Twist Earrings: These came from The Last Line, featuring carnelian hearts—a stone often associated with courage and energy.
It’s kind of wild when you think about it. She’s wearing the equivalent of a down payment on a house just on her neckline, yet she balances it with a messy ponytail and a classic red lip.
Custom Footwear and the Football Bag
The "87" theme didn't stop at her neck. Taylor wore a pair of Christian Louboutin "So Eleonor" boots. These weren't the standard retail version, though. They were custom-made with a red-and-gold "87" emblazoned on the side.
Then there was the bag. You probably saw her clutching a crystal-encrusted football. That was a Judith Leiber minaudière. This specific clutch was a gift from Shaquille O’Neal and featured Kelce's jersey number in crystals. It retails for about $4,495. It’s basically a piece of art you can carry your lipstick in.
Why the 2025 Super Bowl Look Was Different
Fast forward to Super Bowl LIX in 2025, and the vibe changed. Taylor pivoted from the "grunge-glam" black outfit to a stark, "boss-mode" white ensemble.
She wore a Saint Laurent oversized white blazer that cost over $3,000, paired with an Alaïa bodysuit. It was a complete 180 from the year before. Instead of the "87" necklace, she wore a ruby "T" charm—the same one she had previously worn as a leg chain at the Grammys.
The 2024 look was about fitting into the "Chiefs" aesthetic with red and black. The 2025 look was about standing out as a powerhouse in her own right. It’s a fascinating evolution of her "game day" persona.
How to Get the Look Without the Billionaire Budget
You don't need $60k to pull off this aesthetic. Most of the impact came from the color palette and the "coded" accessories.
- Focus on the Corset: A black knit or crochet corset gives that Dion Lee vibe for a fraction of the price.
- The DIY "87": Many fans have started buying gold-plated initial or number charms from places like BaubleBar or Etsy to mimic the Stephanie Gottlieb look.
- The Signature Red Lip: This is the most important part. She almost always wears Pat McGrath Labs Elson 4 or her classic Mac Retro Matte in Ruby Woo.
If you're looking to build your own game-day wardrobe, start by picking one "statement" piece—like a varsity jacket or a pair of embellished jeans—and keep the rest of the outfit neutral. It allows the team-specific details to actually pop rather than getting lost in a sea of red and gold.
Next steps for your wardrobe:
- Check out the WEAR by Erin Andrews collection for authentic, licensed NFL gear that has a more feminine cut.
- Look for Area-inspired denim with side slits if you want that specific Vegas "tunnel walk" energy.